Sports event management specialist Red Sky at Night Events (RSANE) has been appointed to deliver event production and fan engagement for the 2017 ICC Women’s World Cup, which takes place in England during June and July 2017.
Following a competitive tender, ICC and host association ECB chose RSANE as their event production partner for what promises to be the biggest global women’s sporting event of the year; 8 top-ranked international women’s cricket teams compete in 31 one-day format matches across 5 venues, culminating in a final at Lord’s. The ICC Women’s World Cup will showcase the dynamic excitement and skill of elite female cricket, offer a fantastic family day out for cricket and sports fans and reach global audiences in their millions via live broadcast.
Red Sky at Night Events MD Jenny Gilmour, who founded the company in 2002, said “We’re delighted to be working with ICC, ECB and their many sponsors on such a prestigious international sporting event. ‘Who Runs The World?’ is the inspired theme for the 2017 ICC Women’s World Cup and this hugely confident expression really energised and inspired our proposals. RSANE has delivered event and fan activation at over 155 international events across the past 15 years and, quite uniquely, we retain the same vastly experienced and skilled core team; this, combined with our meticulous methods, creative flair, digital-savvy and our hard working ethos is what we’re all about”
The Women’s Cricket World Cup is another prestigious sporting event awarded to Red Sky at Night Events this year, following the British National Cycling Championships, which took place at the Manchester Velodrome in January 2017.
Key facts:
- Red Sky at Night Events Limited, founded in 2002 and based in Midlothian, is one of the UK’s leading sports event presentation specialists
- Across the past 15 years RSANE has produced match day ‘sportainment’ at over 155 international sporting events and tournaments
- In May 2010, RSANE produced the May Bank holiday weekend’s two biggest stadia events which attracted 120,000 sports fans – Comic Relief’s Big Red Day Out at Old Trafford and the RFL’s Magic Weekend at Murrayfield Stadium
- In 2014, RSANE were appointed by Diageo and Ryder Cup Europe to deliver a programme of special events for the 2014 Ryder Cup at Edinburgh Castle, Gleneagles and Glasgow’s Kelvin Hall Museum
- In 2015 RSANE produced the Red Heart United fundraiser for Manchester United Foundation, which featured the Manchester United Legends vs Bayern Munich Legends and included a two hour pre-match entertainment programme and fan-zone.
- Since 2014, RSANE has expanded its video production capabilities and has, in the past 24 months, produced almost 50 short-films optimised for online/social